Users will soon have a new feature that allows them to reduce the quantity of AI-made content appearing in their feeds. This move comes as the platform disclosed that it currently hosts more than 1 bn AI-generated clips.
Testing and Rollout
The update is being tested over the next few weeks before a full-scale release. This shift coincides with a rise in AI-generated material, driven by recent content generation software.
The Broader AI Trend
It has been noted that almost 10% of the quickest rising video streams on a competing service exclusively feature clips produced artificially. A large amount of this content is deemed mass-produced AI material, a label for substandard, mass-produced content that is often absurd or surreal.
Based on user feedback that numerous viewers appreciate content produced via AI tools, including computer-generated images to science explainers, and we aim to offer the community the power to increase or decrease of that, according to their own preferences,” stated a spokesperson.
Scale of AI Content
The service disclosed that there are currently 1.3 billion videos on its network labeled as artificially created. In total, over 100 mn videos are uploaded to the platform daily, making clips made by AI a relatively small part of its complete catalog.
User Control Features
Members will be able to reduce or increase the level of AI content they view by using the “manage topic” option in the app and picking the AI content topic. Additional categories that currently be adjusted under the filter cover politics, fashion, cosmetics, and dance.
Platform Guidelines
The platform’s policies oblige users to identify lifelike AI-generated content, and it bans malicious deepfakes of public figures or crisis events. Any authentic-looking AI video that is without a tag can be deleted under its community policies.
Furthermore, the app will henceforth attach an artificially created watermark to content made using its built-in AI features, or detected by an cross-platform project for spotting AI-generated material. This measure is intended to help prevent users from trying to circumvent the disclosure requirement.
Educational Initiatives
The platform is also launching a two million dollar educational fund for specialists and institutions to produce learning resources about using AI responsibly. This project will assist educational bodies dedicated to teaching coding and technology.
Moderation Strategy
TikTok has justified its safety measures, during controversy over plans to make redundant hundreds of review team members in the UK. TikTok is planning to eliminate 439 jobs in its user protection department in its British office, with worker representatives and digital protection specialists raising concerns that humans are being replaced by AI moderation.
A trust and safety lead clarified that people-led review would continue to be important, but artificial intelligence can shield workers by filtering out the most graphic content before it is viewed by people. TikTok reported a notable drop in disturbing and violent content reviewed by safety staff over the past year due to the use of its automated systems.
It is vital to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to limit contact with dangerous material as swiftly, which is why a lot of the machine support is making a difference work at speed.”
